After coming out ahead in 2019, Samsung was about to strengthen its positioning in the foldables race with the new Galaxy Z Fold 3 and Galaxy Z Flip 3. A new era of Mobile Experience was unfolding, with two new mobile devices proving that until now we had only seen a part of what Samsung had to offer.

“You’ve have only seen half of it” is about breaking barriers and building the future, and the claim of a 360 campaign.

Throughout four episodes, a new generation of Portuguese talents coming from the art, fashion, business and music industries, tell us about their own vision of a future in which innovation and mobility play an increasingly crucial role in their professional success.

The Premiere event took place in a renewed popular theatre in Lisbon, where we gathered journalists and the brand’s influencers and partners to experience first-hand the new Samsung foldables and watch the exclusive debut of the first episode.

A national advertising campaign was launched the following day, and because we wanted everyone to feel that with their current smartphones they had only seen half of it so far, we developed an innovative technological solution for the entire campaign: to watch the first episode, users had to share their viewing experience with another smartphone, side-by-side, in a fully synchronized way.

WATCH THE FILMS:
EP 1: Albano Jerónimo
EP 2: Maria Miguel
EP 3: Noiserv
EP 4: Sara do Ó

CREATIVE CONCEPT
CREATIVE DIRECTION
BRAND FILMS