Sometimes brands want to look better than what they really are. Others, they’re already great but just don’t seem to be. UTIS was about to be at an international event and wanted to hand out a brochure that would translate the sustainable and technological brand of the future they are.

From photography to the whole visual structure, we went for a less usual approach in the manufacturing world: a more contemplative and less commercial brochure, collectible-worthy. Something different, detail-focused just like their production, light but assertive, and above of all energetic – thus the fluorescent orange colour. Through a straightforward and minimalist language, we told UTIS’ story. A visionary work for a visionary brand.





EDITORIAL
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