Unicre’s 50th anniversary marks the meeting point between the brand’s past and its future. Its history is just as important as what it aspires to become.

Inspired by Unicre’s forward-looking spirit, we wanted to go further in the design and production of this book. The payments world is often seen as institutional — but could this commemorative book be much more than that?

Its pages take us on a journey through Unicre’s past and into the present. The graphic elements reflect this evolution across five chapters. We start with a simpler layout that gradually becomes more complex, with circles that fill the pages, echo through the design, and hint at a projection into the future.

The chromatic environment guides the reader into a more expressive and humanised brand universe, while the illustrations reinforce this sense of humanity and lend the piece a contemporary feel, drawing inspiration from the technology and innovation Unicre has brought into our everyday lives.

Microchips and circuit boards serve as a canvas for the commemorative seal and the editorial grid — lines that symbolise time and progress; shapes that define the square die-cut of each page and occasional triptychs within the book’s core.

In Unicre’s 50th anniversary commemorative book, no two pages are the same. A visual trigger that tells the unique story of a brand made to be remembered — and to keep moving forward.





EDITORIAL
COPYWRITING
ILLUSTRATION
GRAPHIC DESIGN