As time was running out for Samsung’s Galaxy S22 global reveal, we wanted to engage people in this moment. There was only one catch: we couldn’t tell any of the big news before the presentation, but we knew video was one of the key features. In a social media campaign, we slightly unraveled some things in a different but meaningful way.

Through films related to each highlighted Samsung feature – each one translated to a conceptual meaning: “Power” for the processor, “Time” for battery, “Gravity” for durability, and “Light” for nightography – we invited Ruben do Valle, a creative film director and Samsung longtime partner, to interpret with us each theme and shoot these films on a Galaxy S22, a month prior to the World premiere.

With a powerful partnership, timeless content, and anti-gravitational concepts, we started to shed a light on the Galaxy S22. Without a single word, we left nothing to be said with video. Samsung wanted to break some rules, we just happen to make a living out of looking for them.


WATCH THE FILMS:
POWER: https://vimeo.com/842141273
LIGHT: https://vimeo.com/842141223
TIME: https://vimeo.com/842141334
GRAVITY: https://vimeo.com/842141164

CREATIVE CONCEPT
CREATIVE DIRECTION
BRAND FILMS