2022
Samsung
Say it with Video
Campaign
As time was running out for Samsung’s Galaxy S22 global reveal, we wanted to engage people in this moment. There was only one catch: we couldn’t tell any of the big news before the presentation, but we knew video was one of the key features. In a social media campaign, we slightly unraveled some things in a different but meaningful way.
Through films related to each highlighted Samsung feature – each one translated to a conceptual meaning: “Power” for the processor, “Time” for battery, “Gravity” for durability, and “Light” for nightography – we invited Ruben do Valle, a creative film director and Samsung longtime partner, to interpret with us each theme and shoot these films on a Galaxy S22, a month prior to the World premiere.
With a powerful partnership, timeless content, and anti-gravitational concepts, we started to shed a light on the Galaxy S22. Without a single word, we left nothing to be said with video. Samsung wanted to break some rules, we just happen to make a living out of looking for them.
WATCH THE FILMS:
POWER: https://vimeo.com/842141273
LIGHT: https://vimeo.com/842141223
TIME: https://vimeo.com/842141334
GRAVITY: https://vimeo.com/842141164
CREATIVE CONCEPT
CREATIVE DIRECTION
BRAND FILMS
2022
Samsung
Say it with Video
Campaign
As time was running out for Samsung’s Galaxy S22 global reveal, we wanted to engage people in this moment. There was only one catch: we couldn’t tell any of the big news before the presentation, but we knew video was one of the key features. In a social media campaign, we slightly unraveled some things in a different but meaningful way.
Through films related to each highlighted Samsung feature – each one translated to a conceptual meaning: “Power” for the processor, “Time” for battery, “Gravity” for durability, and “Light” for nightography – we invited Ruben do Valle, a creative film director and Samsung longtime partner, to interpret with us each theme and shoot these films on a Galaxy S22, a month prior to the World premiere.
With a powerful partnership, timeless content, and anti-gravitational concepts, we started to shed a light on the Galaxy S22. Without a single word, we left nothing to be said with video. Samsung wanted to break some rules, we just happen to make a living out of looking for them.
WATCH THE FILMS:
POWER: https://vimeo.com/842141273
LIGHT: https://vimeo.com/842141223
TIME: https://vimeo.com/842141334
GRAVITY: https://vimeo.com/842141164
CREATIVE CONCEPT
CREATIVE DIRECTION
BRAND FILMS