2024
Avenue
Fernão Magalhães 127
Branding
Avenue is creating a new living, working, and leisure landmark in 127 Fernão Magalhães Avenue. A new address located in the East side of Oporto that is undergoing a process of regeneration and expansion – an urban rebirth of a forgotten place that is bringing life to the whole area.
Fernão de Magalhães – or Ferdinand Magellan – gives name to this Avenue as the historical figure he was for Portugal and the World, having led the first expedition to circumnavigate the world. From Spain, crossing the Atlantic, getting around South America, and to finally discovering the Pacific Ocean, he helped to understand the Earth, proving it was round and mainly covered by sea.
This important historical contribution started as the conceptual foundation for naming this project, a past that still inspires the future and holds the identity of a space in deep transformation. And then became more than that, it became the name itself. Fernão Magalhães 127 is the name and the meaning of this new place where our eyes reach the sea, we breathe serenity, we listen to the music of the city, taste innovation and tradition, and navigate between home, work, and life.
We are hoisting the sails of this new place to present a new way of living Oporto.
Inspired by the natural upward and downward movement of sails and scales, we created a visual universe in motion, representing what it will be like to live, work, or just hang out in Fernão Magalhães 127 – a mixed-use project that can become whatever we want it to be. The identity also references the architectonic object – mainly, by its straight lines – to give a glimpse of the project’s potential, and the mesmerizing and subtle swings of this place.
At the same time, because it is such a long wordmark imitating architecture, it becomes strange but interesting to see, with a great artistic applicability despite the rigid codes. The way we arrange all the letters creates an urban mesh that inspired us to create outdoor furniture, including an entrance gate.
VISUAL IDENTITY
BRAND NARRATIVE
GRAPHIC DESIGN
DIGITAL DESIGN
3D
DIGITAL BROCHURE
2024
Avenue
Fernão Magalhães 127
Branding
Avenue is creating a new living, working, and leisure landmark in 127 Fernão Magalhães Avenue. A new address located in the East side of Oporto that is undergoing a process of regeneration and expansion – an urban rebirth of a forgotten place that is bringing life to the whole area.
Fernão de Magalhães – or Ferdinand Magellan – gives name to this Avenue as the historical figure he was for Portugal and the World, having led the first expedition to circumnavigate the world. From Spain, crossing the Atlantic, getting around South America, and to finally discovering the Pacific Ocean, he helped to understand the Earth, proving it was round and mainly covered by sea.
This important historical contribution started as the conceptual foundation for naming this project, a past that still inspires the future and holds the identity of a space in deep transformation. And then became more than that, it became the name itself. Fernão Magalhães 127 is the name and the meaning of this new place where our eyes reach the sea, we breathe serenity, we listen to the music of the city, taste innovation and tradition, and navigate between home, work, and life.
We are hoisting the sails of this new place to present a new way of living Oporto.
Inspired by the natural upward and downward movement of sails and scales, we created a visual universe in motion, representing what it will be like to live, work, or just hang out in Fernão Magalhães 127 – a mixed-use project that can become whatever we want it to be. The identity also references the architectonic object – mainly, by its straight lines – to give a glimpse of the project’s potential, and the mesmerizing and subtle swings of this place.
At the same time, because it is such a long wordmark imitating architecture, it becomes strange but interesting to see, with a great artistic applicability despite the rigid codes. The way we arrange all the letters creates an urban mesh that inspired us to create outdoor furniture, including an entrance gate.
VISUAL IDENTITY
BRAND NARRATIVE
GRAPHIC DESIGN
DIGITAL DESIGN
3D
DIGITAL BROCHURE