A new attitude is born in the real estate market: a restless brand that doesn't conform. A brand that continues to prove what it is capable of, with ever larger and more ambitious projects. And that's what we wanted to create for Bondstone: a brand that you can't stay indifferent to, because of the way it looks and sounds. Unlike any other.

The new Bondstone brand was created upon three different levels that contributed to its consistency as a whole: it starts and ends in the same way, with a clash of visual cultures in the letters “B” and “E”; a strangeness that ends up being harmonized by the letters “T” and “D”, inspired by serifs from the previous logo to continue the path that the brand has been making; and, finally, the letters “N” and “S” convey an idea of movement, performance, change.

Assuming the international nature of some projects, we generated a clash of influences between the formalism of the harmony of a letter and a more assertive, straighter geometry.

Now, we have a business-oriented logo that represents the brand it is today and what it aims to be in the future: bold, timeless, flexible and attractive.





VISUAL IDENTITY
BRAND NARRATIVE
DESIGN SYSTEM
DIGITAL DESIGN
3D