A new private condominium is about to be born in Belas Clube de Campo, a combination of contemporary architecture and rustic surroundings. Inspired by a new lifestyle focused on what really matters: away from the crowds and in communion with nature, and yet in Lisbon. The centre of everything in the middle of nowhere, Bloomia is the place for the rural-city lovers.

To find the visual balance between the effervescence of urban life and the serenity of the countryside is to harmonize a world of collisions. An insatiable search that results from the constant duality between divergence (from the infinitude of possibilities) and convergence (of all of them into one place).

The electric-coloured flow that runs through the letters represents the energetic charge and its contrast with the more sober tones reflects this perfect harmony, this perfect confrontation between different worlds. Both lines accentuate the revitalization that Bloomia has to offer.

The hands symbol reflects a constant duality: on one hand, a representation of nature, and on the other hand, urban imagery. An elegant trait for a contemporary project that is inviting us to open our hands to this new lifestyle.





VISUAL IDENTITY
BRAND NARRATIVE
DESIGN SYSTEM
DIGITAL DESIGN
EDITORIAL
3D
NAMING
BRAND FILM
ILLUSTRATION