“Iman” is the Portuguese word for magnet, something that is just as natural as fascinating: a phenomenon that explains attraction and repellency between objects. This specific magnet, IMAN, represents the power of corporate sustainable practices, a brand that stands for what companies are doing well in Portugal when it comes to their ESG approaches.

Corporate sustainable practices only exist because of people inside companies who have the vision and the drive. They are the forces who make it happen. Always attracting the good and repelling the bad, these gravitational forces never stop, and this is exactly the dynamic we are portraying through IMAN’s visual identity – a moving gravitational field and a moving brand.

IMAN is made of particles, each one representing the people that make these sustainable practices happen and bring communities closer to their companies. These particles also help build the identity font. Movement and dynamic contribute to building brand personality – that’s why, in its natural environment, the logo simulates a force dynamic with a motion effect, attracting and repelling.