An almond exporter from Castelo Branco is expanding its B2C approach with a new premium brand: looking for something fancy, exquisite, and exclusive that would transcend the limits of taste. These are truly luxurious hand-picked almonds able to stimulate different senses, spark curiosity, and inspire us.

The Fox Spell naming process begins at a story that poetically speaks for itself. As smart independent animals, foxes know exactly what they want (that includes almonds as part of their diet) and jump in a very characteristic way right before they catch their preys. Foxes obviously do this because they’re under the influence of Veracruz’s almonds. Besides that, in Castelo Branco, where these almonds are produced, there are wild foxes.

The beginning and the evolution of luxury through History, and a luxury benchmark (including food and non-food brands) gave us interesting insights to create a brand that didn’t require to be described as luxurious, it just looks like it. Visually, The Fox Spell‘s brand identity expresses itself as a mysterious and magical object of desire.

The typography is presented in an altered state with a touch of contemporaneity; the colors’ selection are nothing below royal-level; product packaging is exclusive, from the design to the materials, and includes tweezers to pick almonds (because of how exclusive they are); and the ingredients section in the packaging is used to present the almonds like they were a magic potion in which the last ingredient is something mysterious… You end up asking yourself: am I really supposed to eat this or should I just admire it?